What is the first priority of the Salvation Army: charity or church?
Most will agree that the Salvation Army is no different to many other denominations in being a multi-faceted organisation: a church, a charity, and a self-serving community for its members. Asking which activity is the most important has little value or meaning. But their choice of identification gives clues to the inner thoughts of the leadership.
Historically, the most visible emblem of the Army was the crest, shown on the right, and this is full of wonderful symbolism:
The above nicely describes the aims of the Salvation Army, as envisaged by its founder, William Booth, in 1865. But like other denominations, as the organisation has grown, the doctrine has been overshadowed by the religion itself. This is clearly evident in the current logo, which dispenses with all the earlier symbolism to give focus only to the organisation's name.
The shield symbolises shelter and yet it is a curious choice because a shield is a device to protect and to defend against attack; quite the opposite of the fighting message of William Booth. Nevertheless, we are not to judge. It is the Army's logo, and they have every right to choose whatever logo they wish.